& nbsp; & nbsp; & nbsp; as a sponsor of the 2008 Olympic Games, O'Connell hope Nike copy mode, with the positive Olympic marketing strategy to achieve their breakthrough, will create an international brand Aokang fashion. In the past, some consumers reflect O'Connell's style is too tough, not fashion. But after July 1 O'Connell made the Olympic ceremonial shoes appeared, people suddenly see and agree with O'Connell shoes fashion side. & Nbsp; & nbsp; & nbsp; & nbsp; with Nike as a teacher I want to sky to speed up the pace of the 2008 Olympic Games, O'Connell Marketing speed is also accelerating . O'Connell wanted to be like the 1984 Los Angeles Olympic Games, Nike, as the next Olympic Games in boosting soar. O'Connell relevant person in charge told reporters recently, has deep Aokang Olympic complex in its beginning time of registration wanted to name "Olympus", because they do not comply with the relevant provisions of the final in someone else's Under the proposed order "Olympic healthy" meaning eventually formed today's name. After the success achieved in the 2008 Olympic Games sponsorship, Aokang more ambitious for himself in this set two goals: first, to enhance their brand value, sha ping the image of the high-end market; the second is the brand to the world achieved recognition in the international arena. In such a goal, there are a series of generous O'Connell appeared, including the Beijing Olympic Organizing Committee to deliver ceremonial shoes, set the "Olympic Dream Fund" to help achieve personal welfare Olympic champion dream, and invite Liu Xiang became the spokesperson O'Connell. Especially the latter, it caused a huge sensation in the community, a time people have to inquire into the relevant circumstances O'Connell. Liu Xiang endorsement of the brand both at home a cheap jordans for sale nd abroad well-known large enterprises, while O'Connell sponsored by Liu Xiang, succeeded in leaving the public mind, "O'Connell standing shoulder to shoulder with major brand" impression. O'Connell to become China's version of the Nike, Liu Xiang, then it may be in their minds the Chinese version of Jordan. Sales terminals, O'Connell's strategy also revolves around Liu Xiang Olympic and expand, the country has 10 cities held a "wear O'Connell, won the Olympic tickets, cheer Liu Xiang" campaign, launched a strong offensive surge of the Olympic Games.
Nike since 1984, from a small shoe factory inadeq Retro jordans for sale uate for humanity as an international shoe giant, whether O'Connell can reproduce this historical trajectory, many people are watching and waiting.
Show off fashion on the other side
According to reports, a total of Aokang Group O'Connell, Hong Long, fire bird, Marie Claire, and focus on the international Wan Li Weide five brands. But the reporter found that although there Aokang brand like Marie Claire, KANGLONG designed specifically for young fashion brands such, but fashionable men and women do not agree with how they feel O'Connell's style or partial "hard", not fashion. Until July 1, O'Connel Cheap air jordans for sale l undertake the production of Olympic etiquette shoes debut, just so that people began to identify O'Connell shoes fashion that side.
According to the President of Aokang Footwear Technology Institute ???? introduced, its design inspired by the 2008 Olympic Games main building ?? "Bird's Nest" and "Water Cube", and the choice of white tones to highlight women's and men Brisk practical shoes, a good interpretation of the Olympic spirit.
Industry experts believe that the Olympic ceremonial shoe show, in terms of O'Connell is an excellent opportunity, which the O'Connell shoe fashion design and style cheap foamposites show in front of the public, to a certain extent, reversed the people for Aokang Shoes It does not have the fashion sense of the old impression. Sometimes the impression is a key factor in the success or failure of a brand. O'Connell said to seize this opportunity to develop a Aokang Shoes "aesthetics plus science and technology" as a new style.
As an important step to strengthen the shoe fashion taste O'Connell, O'Connell recently introduced to Liu Xiang tailored three "Raymond" series of products, namely, Rui Xiang, fly and Sonata, and sketched out Brisk elegant feel. O'Connell hope Liu Xiang fas cheap jordans for sale mens hion taste through the mass recognition, as the table Ming Aokang shoes fashion taste is extraordinary.
Try marketing the new model
Insiders pointed out that "so far, O'Connell is not considered a complete sense of national brand, though O'Connell's official website states that their country has more than 5,000 sales outlets, but in the north, especially in Beijing, but O'Connell rarely seen since O'Connell's market is mainly concentrated in the South and Northeast. "
Indeed, while O'Connell to reach 200 million to 300 million yuan in Shanghai a year in sales, but in the north has suffered "accl Retro jordans for sale imatized." The reason, experts believe that the implementation is primarily O'Connell chain store model. Most of Beijing and other northern cities to consumers shopping mall-based, like the lively atmosphere and shop around, which is why Ockham reputation in Beijing's loud enough mainly because it is difficult to see in the major mall to Aokang brand.
Through a series of consumer surveys, O'Connell also found problems, and timely adjustment strategies, specifically the implementation of a new marketing strategy for the northern market, product stationed more large shopping malls. Meanwhile, O'Connel cheap jordan shoes for men l also proposed the creation of "big shop" new thinking. It is understood that this is an idea from the Aokang Group President Wang Tao of the future, every "big shop" must reach hundreds or thousands of square meters in size, the features of both supermarkets and chain stores together.
In addition, O'Connell also proposed to establish a "O'Connell online shopping mall", that not only have a physical store, but also in autonomous conduct online marketing business. By Wang Tao's words, that "there are thousands of stores on the ground, the air must have thousands of stores." Although the initial inve cheap jordans online stment is large, but in the long run, this online shopping mall across the middle of the channel business direct sales model, would be a most cost savings and the most development potential of a new model of marketing. O'Connell senior foreseeable future will be with the Olympic O'Connell next level.to Jordan once wore a sweater for inspiration to create Air Jordan 7 with 3 color sweater, Air Jordan 8 will be on stage, which contains the most classic color Aqua.
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