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? Philip Knight once said: "I wanted to defeat Nike, the only way is to comprehensively and accurately imitate us, and then identify the different break points in all." Li Ning, the company is doing such a thing. Li Ning outset outsource production, basically not have their own factories, to become a brand management company. The same period, some of his colleagues of the goal, it is a large-scale sports shoes, sports apparel production factories, some are considering how to become an international brand company's foundry "with the world's most Good sports brand competition, is an unfortunate thing, because they are too powerful; but fortunately, in the face of these formidable opponent, you either yourself to become stronger, or we fail, there is no intermediate status, "Li Ning. Sporting Goods Co., Ltd. CEO Zhang Zhiyong think, Nike, Adidas and other companies are also learning object both competitors. In the Chinese mainland companies, pressure from Anta foundry company started, the same can not be taken lightly Li Ning, because they quite competitive in terms of cost and efficiency. In this competition, Li Ning stage victory is achieved in the high-end sporting goods market in China, with Nike and Adidas third of the world; in the global sporting goods company, has become the fourth largest market capitalization The company, second only to Nike, Adidas and Puma. In addition to achievements in the sporting goods market, Li Ning innovation in the business model, is also an important contribution to China's reform and opening up 30 years of corporate history. Li Ning outset outsource production, basically not have their own factories, to become a brand management company. The same period, Li Ning's goal of some colleagues, it is a larg cheap jordan shoes for men e-scale sports shoes, sports apparel production factories, some are considering how to become an international brand company's foundries. In China such a big manufacturing country, the Li Ning took 18 years to prove, Chinese companies can also become a brand management to win the "Fast Company." rapid supply chain and nearly 50% gross margin ? Philip Knight once said: "I wanted to defeat Nike, the only way is to comprehensively and accurately imitate us, and then identify the different break points in all." Li Ning, the company is doing such a thing. Li Ning, the company's founder and "Prince of Gymnastics" Li Ning, like Nike founder Philip? Knight is a born athlete. Nike he decided not to establish their own production line, but production to lower labor costs in Korea and Japanese companies to OEM, itself focused on the design, development and marketing business, and marketing mainly by the super celebrity endorsements and massive advertising-based, rapid trend to follow. At the same time, because the plant, the cost of establishing the channel chosen by partners to assume, for the creation of new companies, we can put more focused use of limited funds. This business model is considered to be more revolutionary, some people even think that this is six or seven years ago, Henry? Ford invented the assembly line just as great. Li Ning to do is kind of company Nike. At the end of 2007, the market value of nearly 30 billion yuan of Li Ning Company is also less than 3,000 employees, about one-third of manufacturing and brand Anta simultaneous development of number of employees. Compared to a lot of Chinese companies most valued channels, Li Ning, the company does not want complete control in their own hands. According to Li Ning, the com Cheap air jordans for sale pany's 2007 financial disclosure report, Li Ning total of 5,233 stores, including 4,881 for the franchise, and only 352 outlets for the company's direct control. Zhang Zhiyong, not even the channel edge as Li Ning's core competitiveness: "The last channel is bound to be a professional, to do the most good channel people to help us to do, many times more than we do personally efficient. "Let someone willing to help its own success, which is Li Ning get a lot of dealers in the country supported by reasons, and one of the most critical is willing to come up with partners to share part of the profits. After Li Ning products designed, first held a dealer orders, dealers based on their judgment of the market to place the order. Li Ning sent after receipt of order OEM factory, manufacturing plant and then according to the order for statistical, merge, and then the material orders issued their own suppliers. Finished from the logistics suppliers to the distribution of product distribution nationwide dealers. From a management perspective, Li Ning should be called a supply chain management company - one of the key which is the business school of the Nike discussion. Of course, Nike's learning is not an easy thing. In 2003, the average number of stocks Zhou Li Ning also need 161 days, while the average days of inventory of Nike and Reebok only need 84 days and 64 days. Can be approximated to say, the same amount of money, Li Ning company needs 161 days to complete the profit, while its competitors have been earned during this period made two profit. Li Ning is not enough time "fast." So, Li Ning was selected as China, senior vice president of Mongolia and North Korea Region Reuters Information and trading systems Department Chen Weicheng as CFO. T Cheap air jordan 12 for sale online free shipping he Malaysians on the entire information logistics system, Li Ning has done a complete change. Now, the average number of days of Li Ning's stock need only 70 days, compared with the international first-class sporting goods company is no less impressive. Li Ning, the company's gross margin in 2007 was 47.9%, which in the past few years, the gross margin has been maintained at between 46% -48% - such a high margin for manufacturing companies is unthinkable . After the first copy the makeup After 2003 years ago, when Li Ning sporting goods company in the Chinese market have been over by Nike and Adidas, Li Ning, chairman of succession will have their own personal relationship with the company's management, please re-build an international team. Such large-scale management team shake-up at the time was rare. Like Nike, like the formation of a management team, although this is not not a thing can be exactly replicated, but Li Ning is one step closer. In the internal transformation at the same time, Li Ning also started on the "brain" of use. Li Ning, the company hired a German company SAP, PricewaterhouseCoopers, Dentsu, Leo Burnett to serve their own information system, management system, brand marketing advice. In fact, Li Ning, these partners are also the world's best consultant. From this point of view, Li Ning and Nike also make their stand on the same starting line. In terms of suppliers, Li Ning Company in cooperation with the US company DuPont, the introduction of the world's most tech fabrics. When Li Ning speak DuPont "Lycra" fabric applied Fitness Swimming Series products, when Li Ning also marks the company's products to enhance scientific and technological content. Li Ning is also working with Chinese University of Hong Kong es Retro jordans for sale tablished a foot shape and motion analysis of the database, in order to find the ideal material for sports shoes and structure, which makes Li Ning launched a series of more suitable for Asian products. In most valued consumer design aspects, Li Ning Company Ronaldo who hired the famous Italian design football shoes, designer, and famous French designer ?????????? Pavel Ott, major cooperative Architects DRD, who is also Nike, Reebok and other companies designed many successful products. brand promotion, three years ago, Li Ning became the NBA's "strategic partner", before this, NBA, Nike is actually the most important branding base. Let NBA superstar Shaquille O'Neal became the spokesperson Li Ning in China, Li Ning is also a cost-effective business - Li Ning Company requires only major markets to promote Chinese products associated with O'Neal, saving a lot of endorsement of the global image costs. do these, Li Ning, Nike has become increasingly close where the horizontal line, and the remaining gap, Li Ning's leveling method is "more Eastern, more Chinese" design. These closely integrated with the Chinese traditional culture products, to a certain extent, Li Ning in the Chinese market to make up the gap with Nike and other companies in other areas. Battle Olympics 2008 Beijing Olympic Games, Li Ning, is a further expansion of the Chinese market brand, expanding international market opportunities. Nike and Adidas equally understand the importance of this opportunity. So, when Li Ning hopes can become a top sponsor of the Olympic Games, when Adidas decisively carried out attacks. Rumors within the industry, the Beijing Olympic sponsors tender when Li Ning bid limit was 10 billion, while Adidas last quote is given 1.3 billion yuan. Li N Retro jordans for sale ing Company CFO did not give confirm this rumor, but he said that Li Ning will not regardless of the cost to win an Olympic sponsor status. Li Ning, the Olympic marketing focused on the Chinese people are very valued gold medal standings, its sponsorship of the Chinese gymnastics team, tennis team, shooting team and diving team has been China's main Olympic gold medal. Li Ning, the company's expectations in these four national teams is that you can get half the total number of gold medals China, if to achieve this goal, Li Ning, the image on the Olympic venues will be as these champions delivered to every Chinese audience. Li Ning Company can obtain sponsorship eligibility in Beijing Olympic Games team, not professional tournament, western sporting goods company's development experience, it is clear that professional events as well as professional athletes for shaping the role of the brand will be stronger. Despite being upset, but watch the traditional Chinese sport for many years, interest in gymnastics, table tennis, shooting, diving is still strong, these movements of elite athletes also has a very big influence in China, the Li Ning and Nike, Adidas Games of the war still outcome is not divided. Adidas laid later success was the 1972 Munich Olympics, Nike has become the world's brand is the 1984 Los Angeles Olympic Games, and the Beijing Olympic Games, Li Ning, is retired after yet another tournament.Adidas Originals took the lead for the enduring Stan Smith replace a more solid chassis, won the highly recognized after this time will this innovation design into the classic Superstar. 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The project will build a one-stop commercial pedestrian street, the 15 layer of the four star hotel, 24 storey luxury residential and underground garage and supermarkets, shopping, commercial, catering, entertainment, leisure, sightseeing, beautiful environment, convenient transportation, concentrated flow, is expected in 2010 officially opened the street near, will be introduced at home and abroad the well-known brand, can be directly supplied to the local more than 3000 jobs. according to reports, the project by Australia gaochen architectural design firm made in person, design have great originality, the spirit of "design concept fifty years behind", commercial use of advanced planning concepts, through the operation of modern business model, the business activity, city leisure, tourism, history and culture four each other, designed with the characteristics of the times, reflect the local cultural characteristics of the commercial center, build a successful Quanjiao "city living room", "commercial landmark", Anhui province has become the classic commercial pedestrian street. Wang Zhentao also said to very enthusiastic, a hundredfold efforts to respond positively to Anhui province "East" strategy to participate in the call, the harmonious development of Quanjiao, to continue to promote the "rise of central China as a responsibility", make a contribution to the construction of harmonious Quanjiao; to Quanjiao the city construction with the greatest efforts, Quanjiao city construction, improve t cheap jordans for sale he image of the city and the grade of the contribution. At the same time, AOKANG also has enough confidence to build Quanjiao AOKANG commercial pedestrian street into a classic commercial street, cultural street, wealth street, making it one of the most beautiful scenery in Quanjiao county. deputy magistrate of the county government comprehensive supervision)NIKE AIR FOAMPOSITE ONE? 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