with the ACRONYM x Nike series of joint exposure, Air Presto once again become the focus of attention in many shoes, read "Metal Mesh" avant-garde design, as well as the main Olympic Games "USA" color, the Nike and Woven version of the Air Presto SE releases a woven two new color. The design of Olive respectively to "Neutral" and "Midnight Navy" tone, and retained the classic Millennium prototype at the same time, will be changed to toe part of flexible breathable woven materials production, equipped with plastic stents, finally signs neoprene tongue, mesh lining and sole running show, the whole street and has a very strong sense. At present, this series of shoes has been purchased at designated retailers such as Hanon.
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in 2016 held in Miami art fair, adidas Original and "Surface "; Magazine and Spencer Bailey editor; jointly held a symposium, the brand also specifically for the forum launched a limited set of colors of EQT Support ADV and the shoes with white as the main vision throughout the shoes side and at the end of the three bar design. "[Chinese shoes Network - Brand Dynamics] As the London 2012 Olympic and Paralympic Organizing Committee (LOCOG) specified a partner and official sportswear partner, the world's second-largest sports apparel and equipment maker Adidas Group (adidas) gained marketing rights and royalties in 2012 London Olympics. It will be the British Olympic Association (BOA) and the Retro jordans for sale British Paralympic Committee (BPA) to provide a full range of sports equipment and Olympic officials, staff and volunteers to provide clothing London terms, with the right to sell the London Olympic stadium and sports shops brand or no brand of sports equipment.
Adidas reap London Olympic business opportunities, but also precisely because of the Olympic brand exclusive incur public censure, but also because Cambodia "sweatshop" incident investigation faced with LOCOG. In the past 12 months, Adidas shares rose 18%. However, the opening of the London Olympics Adidas recent share price boost is not, as of 25 closing, Adidas shares fell 1.06 percent this week.
rooted Olympic gene
According to the British "Daily Telegraph" reported that Adidas has now accumulated to the London Olympics invest 100 million pounds (about 154 million US dollars), becoming one of the largest spons cheap jordans for sale mens or of the Olympic Games. Adidas Global CEO (CEO) Herbert & middot; Heiner said, "London Olympic Games is a great opportunity to adidas, we will take to become the leading brand in the UK, Europe's largest sports apparel market."
Founded in Nuremberg, Germany is second only to Nike, Adidas, the world's second-largest sports apparel manufacturers. According to a quarterly Adidas this year, company posted net profit growth of 38 percent to 289 million euros (US $ 351 million), revenue rose 14 percent to 3.8 billion euros (about 4.6 billion US dollars), surpassed expectations. Adidas believes that the London Olympics and the European Football Championships and other top events will stimulate sales growth, while benefiting from the rapid growth of emerging markets, the Group expects net profit this year will grow by 12-17%, higher than previously expected growth of 10% to 15%; sa cheap foamposites les will grow 5-9 percent.
As a country with a nearly century-old sports brand, the spirit of the Olympic and Sports Adidas innate gene. Adidas company and brand from its founder Adolf & middot; Dassler (Adolf Adi Dassler) the name, in 1920 began production of footwear. Dassler both a shoemaker, is an obsession with athletics amateur athletes. Dassler family creation and manufacture of special lightweight running shoes and football shoes factory in 1926. In 1948, due to the family conflicts, Dassler company into two. Where a company called Puma, owned by Adolf & middot; all Dassler brothers, another is now Adidas.
Since the birth, Adidas has always been a leader in the global sporting goods market ride attitude. The world's first pair of skates, the first pair of shoes more clinch first Shuangjiao casting football spikes were born in Adidas.
1972, Adidas first enable "Cl Cheap air jordans for sale over" trademark. "Clover" represents a higher, faster, stronger Olympic spirit, but also represents a world map, symbolizing the three continental plates joined together. "Clover" only appears on the Adidas Classic Series products, other products are all using the "three bars" trademark, the trademark is called "three lines of victory."
But since the beginning of the 1970s, due to neglect jogging gradual rise in the United States the world's largest sporting goods market, this, combined with poor internal management, Adidas rival Nike is beyond the newborn. In the last century, 80-90 years, Nike became the industry leader in market share of 50 percent, Adidas rapid decline in market share. In 1989, Adidas Dassler family will sell the Frenchman Pierre Bernard marries shortly thereafter marries Pierre Bernard in turn sold the control of Adidas consortium consisting of French b Retro jordans for sale anks.
Exclusive provoke criticism
Olympics at birth, is purely spiritual pursuit of competitive sports amateur event. Today, the commercial sponsor of the Olympic Games has been indispensable Olympics has obvious commercial flavor. The British government passed the latest legislation, "the London Olympic and Paralympic Games Act 2006", aims to Olympic sponsors to provide legal protection of commercial interests.
According to the British "Daily Mail" reported that the London Olympic Organizing Committee to the streets of London sent about 250 uniformed "brand police" to ensure that London merchants not "stolen" Olympic logo. In the Olympic area, in addition to Adidas, McDonald's official Olympic sponsor, but does not allow any other person engaged in activities associated with the Olympic earnings. Reported that LOCOG also stipulates that appear in the London Olympic Game cheap jordans for sale s opening ceremony on pupils guard of honor, can only wear Adidas brand or do not indicate brand sports shoes.
local public criticism LOCOG "too severe measures taken to protect the interests of sponsors, so that the Olympic Games lost their original flavor, a departure from the original concept of the Olympic spirit and mind."
To this end, IOC President Jacques Rogge argued that: "To protect the interests of BOCOG Olympic sponsors, and it is beyond doubt for the Olympic Games can not make a business put a lot of money, but what good are not.."
London Olympic Organizing Committee said that to successfully host the Olympic Games, must raise at least 700 million pounds from sponsors. If not "Olympic brand" to provide policy protection, to raise this huge sum of money is not possible.
"sweatshop" was investigation
In the eve of the London Olympics, Adidas fell into Camb odia "sweatshops door", faced with BOCOG investigation. The company subsequently announced that it will close the plant in China in October, which increase the intensity of industrial transfer move sparked concern. Adidas 18th announced that it will close its only factory in Suzhou Industrial Park in China, the future may move to Southeast Asia.
China Securities Journal reporter found that Beijing is currently sold in the retail market Adidas merchandise, there are a lot of production from Vietnam, Cambodia, Thailand and other Southeast Asian countries. According to "The Wall Street Journal" reported that, at present, labor costs in Vietnam, Malaysia, Cambodia and other countries is only about one-third of China's rapid rise in the cost of the Chinese market, so "Made in China" advantage no longer, it is expected there will be more Multi-manufacturing enterprises "Southeast Fly." Professor, School of Labor and Human Resources of Renmin University of China Yi Dinghong pointed out that China has begun to transcend the human cost manufacturing countries in Southeast Asia.
However, the pursuit of low-cost Adidas Cambodia in Southeast Asia because of "sweatshops" faced with LOCOG investigation. According to the "Daily Telegraph" reported that the production of Adidas factory workers in Cambodia London Olympics licensed merchandise weekly wage was only 10 pounds (about $ 15), alleged violation of the signed agreements with the London Olympic Organizing Committee.
reported that, in the outskirts of Phnom Penh, Cambodia Adidas factory workers required to work 10 hours a day, six days a week, the average weekly wage ? 10. According to the agreement with LOCOG Olympic merchandise manufacturers signed Olympic sponsor shall provide adequate basic living wage for workers. Adidas wages paid to workers in Cambodia was accused of a violation of this agreement. LOCOG spokesman said this week, BOCOG attaches great importance to the allegation, will investigate the matter.
Adidas spokesman said Adidas did not violate its signed agreements with the London Olympic Organizing Committee, the "average wage of factory workers in Cambodia is 84 pounds per month (about $ 130), much higher than the minimum wage provisions of Cambodia." (Chinese shoes Network - the most authoritative and most professional Footwear News)Japanese brand ASICS currently release a Japanese-inspired textile fabrics ASICS Gel-Lyte & nbsp; III "Japan Textile". By the Japanese superior craftsmanship inspired fabrics, suede uppers with mustard yellow as the main, supplemented by a unique texture textile fabrics, then a unique tongue also presents the split among the bright spots, finally carrying white slow epicenter bottom and purple rubber outsole ending, a new image of the unique retro believe will inspire many fans desire to buy running shoes. It is reported that the shoes at Foot Patrol has online store shelves, priced at & nbsp; $ 185. although still don't know Ross could not return at the end of the season, but Ross's shoes still update the color, this use of the weaving vamp D rose 5 is now listed, blackish red Chicago color with ink decoration, and supplemented by camouflage pattern outsole, very Chicago home style. search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: nicekicks
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